Pizza Oven
Paella is Becoming Popular This Spring
May 28, 2012A second article on Paella in the NY Times in one week. It makes me happy. Paella is really picnic food, ideal for a casual gathering. The idea is to hang out, slowly preparing the ingredients and then lazily sipping a drink or two while the rice cooks. And if there are friends who want to help, all the better. Especially when it comes to fava beans. They require a... Read More
Whole Wheat Oatmeal Bread
May 28, 2012600 grams whole wheat 200 white whole wheat 200 AP flour 600 grams (60)% water 10 grams (1%) yeast 20 grams (2%) salt 40 grams olive oil 30 grams honey 2 cup old fashion oats (3-5 minute cooking) 2 cup boiling water Pinch of salt Please forgive my slightly funky recipe format, where I mix baker’s percentages and grams with cups—but the bread came out really well, so I will... Read More
Craigslist, Profit Compression and Pizza Ovens
May 27, 2012I’ve been thinking about the NY Times Douthat column on Facebook and commerce, and there is one thing I want to add to my posting (Physical Goods in a Virtual Era). In his column, Douthat notes that Facebook is no General Motors, and that despite their $100B market capitalization, they don’t actually employ very many people 9 (a tiny fraction of GM’s payroll in it’s heyday). In fact, even Apple,... Read More
Physical Goods in a Virtual Era
May 27, 2012From the NY Times, Douthat: The Facebook Illusion As a follow on to my posting on Facebook, Free and Forno Bravo, here is a NY Times column on the Facebook IPO. I agree with Douthat that “the “new economy,” in this sense, isn’t always even a commercial economy at all. Instead, as Slate’s Matthew Yglesias has suggested, it’s a kind of hobbyist’s paradise, one that’s subsidized by surpluses from the old... Read More
Innovation, Garages and Pizza Ovens
May 26, 2012Mention the words garage and innovation, and many people will quickly conjure up visions of Hewlett, Packard, Wozniak, and Jobs. The Silicon Valley success that started in a garage is the stuff of legend—and it’s a well-earned legend. Start-up companies that built their first products in their garage, long before the even had enough money for company offices, have gone on to create some of the world’s most wonderful, and... Read More
Less-Fuss Paella Arrives in Time for Summer
May 25, 2012From the New York Times. Less-Fuss Paella Arrives in Time for Summer PAELLA, the classic rice dish from Spain, is considered picnic food — a one-dish meal prepared over a fire at an outdoor party like our hamburger cookout. It is also cooked indoors, but always in a flat steel paellera or in an earthenware cazuela. The main rules are to cook the rice uncovered and, unlike risotto, not to stir... Read More
Presto in Red
May 23, 2012Here is another photo of a Presto prototype. In Red! I think it looks great. We are down to the small details, and we’re very close to setting the release date. Read More
Whole Wheat Walnut Boule
May 23, 201260% whole wheat 20% white whole wheat 20% general purpose flour 73% hydration (going a little higher) 20 grams salt 10 grams yeast 40 grams extra virgin olive oil 30 grams honey 110 grams chopped walnuts (I will use more next time) Mix everything in a stand mixer and knead for 10 minutes on low (the two setting on a KitchenAid mixer). Then a bulk fermentation for about an hour,... Read More
Sculpture Of Stereotypical Italian Chef Proof Of Pizzeria’s High Standard Of Excellence
May 19, 2012You just can’t beat The Onion. Brilliant Headlines. Sculpture Of Stereotypical Italian Chef Proof Of Pizzeria’s High Standard Of Excellence You really should take the time to read the entire article. Funny. Read More
