The Wood-Fired Blog

King Arthur Flour at Smart and Final

We sure go through a lot of flour. It’s interesting to think about the ingredients that go into the good that you eat; you put so much care and attention into picking ingredients that pure and healthy — and that work and taste great. And then you think about what motivates the multinational food companies, andI don’t think they have the same motivations. The profit motive leads to a company asking, “how cheaply can we make something that will sell?”,and the result probably won’t be good for you.

For whole wheat flour, I have been using King Arthur that I have been buying from a variety of stores. This weekend I found myself at our local Smart and Final, and popped in to buy flour and spices, and they had KA whole wheat flour on sale for $5.49. Not bad.