The Grand Opening
And, of course, Pure Pizza had a record day, cranking out pizzas as fast as our team and oven could manage. Our head pizzaiolo, Austin Crum, and I did two demos on the temporary cooking stage (the market will soon be building a permanent stage, replete with brand new equipment and a regular demo schedule — more on that at a later date when it’s official), showing the audience our classic Neapolitan and also our 100% whole grain pizza doughs, made with flour from Lindley Mills. Joe Lindley and his family drove all the way down from Graham, NC (Near Chapel Hill), about 2 1/2 hours away, to taste, for the first time, these pizzas made with their flour. I especially wanted them to taste the gluten-free pizza that we make with their sprouted ancient grain blend (millet, quinoa, amaranth, buckwheat, and sorghum), so Austin and I showed everyone that one in our second demo. Lindley Mills, located on the site of a Revolutionary War battlefield, mills the organic line for King Arthur Flour, so many of you are already using their flour without knowing it (we use the King Arthur Organic “Artisan” flour for our classic dough), but the sprouted whole wheat, as well as the ancient grain blend, are milled in small batches at Lindley Mills and, unless you call the mill directly at (336) 376-6190 (hint hint), they are only available to a few select clients. We’ve been having fun at Pure Pizza with a chorizo pizza developed by Austin, using locally made chorizo, cilantro, and topped with a radish slice and lime wedge. His goal was to create a street taco experience on a pizza crust and I think he nailed it. We run out of chorizo nearly every day as this one grows in popularity. We’ve also just started making a breakfast pizza, along the lines of what Brad English blogged about last week, with bacon, sausage, and eggs baked on top. This one is especially popular on Saturday mornings, when we open earlier, but some of us like breakfast all day long so we’re now seeing an upward tick in sales throughout the day. We’ve also been getting some seriously good truffle oil from another Public Market vendor, The House of Olives, which gets drizzled over the top of our wild mushroom pizza after it comes out of the oven. Truffles are intoxicating — the more you taste the more you want. As you can see, we’re enjoying this honeymoon phase of the launch and plan on continuing developing new pizza concepts and see where it leads us. The owners of Pure Pizza (I’m just the consulting partner), Juli Ghazi and Jeff Spry, have been working round the clock, along with our ace team of pizzaiolos, so it was wonderfully affirming to see all the smiles of enjoyment at the tables during the Grand Opening. I don’t want to want to hog the spotlight for Pure Pizza when there are so many other excellent pizzerias and pizza trucks out there doing great work, but since I get to blog here on Pizza Quest it’s nice to have a place and a product that I can brag about. Speaking of hog, we even have a Carolina-style pulled pork pizza garnished with our own “secret sauce.” During the Grand Opening we also featured three other sauces, the winners of a recent competition to represent this region at the upcoming DNC (Democratic National Convention), which will be held one block from the Market. So, we offered customers their choice of any sauce while the sauces lasted. Every now and then I’ll post newsy things about Pure Pizza (like new pizza concepts we come up with), but for the real scoop and ongoing news and photos you can “like” Pure Pizza at http://www.facebook.com/PurePizza
Meanwhile, when you come to Pure Pizza, do let the team know if you read about them here. And enjoy the Seventh Street Public Market too — the vendors are there from Tuesday through Saturday, but Pure Pizza is also open on Monday (there will soon be two other food vendors joining us there, probably in early June). It’s all so exciting — a wonderful adventure…hope you can make it.
Recent Articles by Peter Reinhart
- Interview with Albert Grande of PizzaTherapy.com
- Webisode: Pizzeria Brava part 4, Margherita Pizza
- Interview: Meathead Goldwyn, BBQ Master
- Slice Out Hunger, Slice by Slice in NYC, on Wednesday
- Peter’s Blog: The Fermentation Fest, and other Thoughts on Transformation
- Brava Pizzeria della Strada, Webisode, Part Three: The “Fun Guy” Pizza
Pizza Quest Info
Pizza Quest is a site dedicated to the exploration of artisanship in all forms, wherever we find it, but especially through the literal and metaphorical image of pizza. As we share our own quest for the perfect pizza we invite all of you to join us and share your journeys too. We have discovered that you never know what engaging roads and side paths will reveal themselves on this quest, but we do know that there are many kindred spirits out there, passionate artisans, doing all sorts of amazing things. These are the stories we want to discover, and we invite you to jump on the proverbial bus and join us on this, our never ending pizza quest.
...and other books by Peter Reinhart, available on Amazon.com