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Pizza Box of the Week # 24: Sam’s in Brooklyn — a Classic!

Written By Peter Reinhart
Saturday, 21 November 2020 Pizza Talk

This week, Scott brings us one from his own backyard, a box from Sam’s Pizza in Brooklyn that is so full of cliched images that it has become the reference point for all pizza box art cliches and, yet, strangely, it works. This box even became a template for the cover of a new book about pizza by Thom and James Elliot called, Pizza: A Book by Pizza Pilgrims (Note: look for an upcoming interview with the Pizza Pilgrims when we launch Season Two of Pizza Talk in January).

Today”s episode tackles the existential question of when does too much information overwhelm the box (short answer: never, but watch the video to see why_.).

And please join us each and every Saturday for another episode of Pizza Box of the Week with Scott Wiener.

Pizza Quest Info


Vision Statement

Pizza Quest is a site dedicated to the exploration of artisanship in all forms, wherever we find it, but especially through the literal and metaphorical image of pizza. As we share our own quest for the perfect pizza we invite all of you to join us and share your journeys too. We have discovered that you never know what engaging roads and side paths will reveal themselves on this quest, but we do know that there are many kindred spirits out there, passionate artisans, doing all sorts of amazing things. These are the stories we want to discover, and we invite you to jump on the proverbial bus and join us on this, our never ending pizza quest.

Peter’s Books

American Pie
Artisan Breads Every Day
The Bread Bakers Apprentice
Brother Junipers Bread Book
Crust and Crumb
Whole Grain Breads

...and other books by Peter Reinhart, available on