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Press Release

For Immediate Release

Contact Information

For Ten Speed Press
Dennis Hayes
dennis@tenspeed.com
800-841-2665 ex 3004

For Forno Bravo
James Bairey
james@fornobravo.com
39 333 175 0459 (Italy)

Heidi Boettcher
HB Communications
hboettcher@aol.com
303-932-6249 office
303-941-3098 cell

Ten Speed Press and Forno Bravo Join Forces to Promote Brick Oven Cooking and Authentic Italian Pizza

Forno Bravo to Include Two Ten Speed Cook Books: Peter Reinhart's American Pie and Pamela Sheldon Johns' Pizza Napoletana with Italian Pizza Ovens

Berkeley, CA and Florence, Italy – March 7, 2005. Forno Bravo, a global company that marries old-world cooking traditions with new-world technology, and publisher Ten Speed Press today announced that Forno Bravo will bundle two popular Ten Speed cookbook titles, American Pie by Peter Reinhart and Pizza Napoletana by Pamela Sheldon Johns with each of its residential Italian Pizza Ovens. The promotion will run for 90 days, beginning today.

Forno Bravo sells a complete line of residential pizza ovens in the U.S., Canada and UK, including modular pizza oven kits, true brick pizza ovens and fully assembled ovens in a range of sizes. Each oven is handmade in Italy.

"We are seeing growing interest in both wood-fired cooking and in authentic pizza, which is an exciting trend," said Dennis Hayes, Director of Special Markets at Ten Speed. "One of our goals has always been to help consumers explore new ways of cooking, new cultures and different culinary heritages. The Italian brick oven is a great way of cooking that has been a part of our history for thousands of years, and we are happy to help bring some attention to this wonderful way of cooking, and to help owners get the most from their pizza ovens."

"I am very pleased to see Pizza Napoletana matched with Forno Bravo's family of high-end Italian pizza ovens," said Pamela Sheldon Johns. "I am a brick oven enthusiast, and have a wood-fired oven at my home in Italy. It is heartening to see a growing number of families in American and Britain installing pizza ovens in their homes and gardens, and enjoying something that has been popular in Italy for literally thousands of years. Pizza Napoletana should be a great resource for new pizza oven owners."

"Like many professional chefs and bakers, I have had a great deal of experience with many commercial brick ovens and wood fired ovens, and it is great to see homeowners becoming interested in residential brick ovens," said Peter Reinhart. "Wood-fired ovens are the best way to cook pizza and bread, along with roasts and vegetables. I think pizza oven owners will enjoy American Pie, as well as the excellent bread cookbooks published by Ten Speed."

Practical Details
Forno Bravo modular ovens start at about $1,700 for a package that includes the oven chamber, cooking floor, vent, insulating blanket, steel door, and oven tool set.

About Forno Bravo
Forno Bravo imports handcrafted Italian wood fired ovens to the U.S. and the UK. The company has developed relationships with the Italian companies and artisans who produce the world’s finest ovens, in order to bring the pleasure of true wood fired cooking to a new generation of chefs and families around the world. Forno Bravo has offices in Tuscany, Italy; Cumbria, England; and Healdsburg, California. The company’s web site -- www.fornobravo.com, is a premier Internet destination for Italian food, cooking, lifestyle and ovens.