Traci Nixon and Christa Hozie had an idea and they went for it. Somehow, they have managed to make a style of cookies so tasty that, even hidden away in the small town of Cayucos, people from all over the country have found them. They told me that a lot of their business is by mail order, so feel free to check out their website and give them a shout.

As our quest evolved while we were filming with Chef Jensen and his wife Grace, we took a little break while Jensen did some prep and wandered over to this little shop, just a few yards from the Cass House Inn, and met the delightful Traci and Christa. We had seen the sign when we pulled up to the Cass House Inn earlier in the day and Brad had told us all about these cookies from when he had first met Jensen a few weeks earlier.  So, it was only a matter of time, when even a slight window of opportunity opened up, that we found ourselves "wandering" over to check it out.  Actually, Brad was with one of the cameramen shooting some B-Roll shots of Jensen in the kitchen and we snuck away with the rest of the crew to explore - no...well to "investigate" this cookie company.   We did get a little footage before we had to return and thought it would be a nice "palate cleanser" from the pizza footage to give you a glimpse of their shop. What I especially admire about this place is how they took a simple but powerful culinary concept, browning butter to bring out maximum flavor, and then built a whole product line on it. That's "Grass Roots Marketing 101," and so I found it very inspirational and hope you do as well.

Note:  When we filmed here they had 2 main brown butter cookies with sprinkled sea salt on top:  The Original and The Cocoa.  If you happen to swing by now, or go online you will see they have added quite a few new flavors!

Here is their website:  http://www.brownbuttercookies.com/