Peter's Blog
Peter's Blog, January 6th, 2012, Good News!
Peter Reinhart

Didn't want you to wonder where we were but we're still on holiday break. Today is Epiphany, the 12th Day of Christmas, and traditionally the day celebrated as the visitation and gifts of the Magi, the three wise men. We've kept our tree up and our Christmas lights on and now, in our neighborhood at least, we're apparently the only ones left still celebrating Christmas. When our tree goes out to the curb on Monday it will probably be the only one not already picked up and turned into mulch. Too bad since twelve days is way better than one or two -- it's always nice to "keep the lights shining."  Regardless, we've been enjoying our break but look forward to resuming regular postings soon.

In the meantime, though, I wanted to share some good news with you. Sometime about mid-January the new issue of Better Homes and Gardens will hit the news stands and there's a terrific article on pizza in it featuring, yes, me. Please spread the word -- some excellent recipes and tips as well as great photos. I'm hoping it leads more folks back to us here at PQ, as the magazine has something like 3 million readers worldwide. It will technically be their February issue but it actually comes out around the 16th of January. Let us know what you think of it when you see it -- you can comment right here in this section.

Okay, I'm off to savor the final few minutes of Epiphany. Hope you all had a peaceful, regenerative holiday break filled with, as our friend Albert Grande, at Pizza says, "Pizza on Earth...."



Peter's Blog: Year End Wrap Up
Peter Reinhart

It's the final day of 2011 and also the end of our first year of Pizza Quest. So, first, on behalf of the entire team (who I will name at the end), thank you for your loyal following of our journey, and for sharing your own.  As riders on our metaphorical "bus," you and we went to some great places together this year, including Pizzeria Mozza and La Brea Bakery in Los Angeles, The Cass House Inn in Cayucos, CA, The Taco Temple in Morro Bay, Pizzeria Delfina, Tartine Bakery, and Bi-Rite Market and Creamery in San Francisco's "Gastro District," Stanislaus Tomatoes near Modesto, Pizzeria Basta in Boulder, CO, and also The Fire Within Mobile Wood-Fired Oven Summit, also in Boulder. During the past few months we also shared a number of illuminating visits with Tony Gemignani, of Tony's Pizza Napoletana.  All of these videos are either still on this home page or waiting to be viewed in the archives of either our Webisode section or the Instructional section. For newcomers to the site, please feel free to go through all the sections and catch up to those who have been with us from the start. You'll also find a number of excellent Guest Columns and lots of photo recipe sessions by Brad English, Teresa Greenway, and others, as well as foundational recipes for doughs, sauces, herb oil, and focaccia.  It's amazing how much info has accumulated in just one short year, so thank you again to all of you, including our contributors, for creating this amazing community dedicated to the celebration of artisanship, both in pizza and in all aspects of life.

You will find, posted earlier today, a year end recipe pictorial from Brad in which he completes his four-part cycle of making his own versions of what we called the Signature Challenge Pizza, created as a collaboration between Kelly Whitaker (Pizzeria Basta) and us as a gauntlet throw-down to Patrick Rue of the world famous The Bruery. His team of brewers then came up with their own one of a kind signature beer that they dubbed Birra Basta, which debuted at the Great American Beer Festival in Denver back in September. Again, for newbies, go back to the Peter's Blog posts from that time period and read all about it. Of course, we have hours of video footage that we plan to share in the coming year, from the original issuance of the challenge in Boulder, then on and to the first unveiling of the pizza at The Bruery itself in Placentia, CA, and then, finally, to the "Big Reveal" in Denver at the beer festival. All of that is still to come, along with new footage from other fabulous pizzerias, but in the meantime, Brad made four home-style variations of the Challenge pizza and the final version just posted today. It helped, as you will read, that he was able to procure the last keg of the Birra Basta from The Bruery, which he's been nursing along for the past couple of months (I'm sure the keg is under lock and key). We were all so excited about the results of this pairing and, especially for Brad, and also for the rest of us vicariously, we've been able to enjoy the fruits of his personal quest to bring it all home. This is exactly what we hope for you, as well, that you not only enjoy the videos and content on the site but also make some killer pizzas at home and also get out there on your own quests for the perfect pizza and your own memorable moments.  We'll be back soon, throughout 2012, with more postings and we love having you "on the bus" with us.

Till then, here are some personal thanks to all those who make Pizza Quest possible: Brad English and Jeff Michael, the co-creators of Pizza Quest who asked me to join them on this most amazing of adventures -- and thank you also to both of their wives, Shanna and Julie, and their families, for letting the three of us play in the sandbox together; James Bairey and everyone at Forno Bravo, our partners in this website venture, who provided all the technical web expertise and introduced us to their own, growing, wood-fired oven community;thanks to Geoff Rantala, our trusty web designer;  Francis Wall and the folks at Bel Gioioso Cheese, our first charter sponsor who made it possible for us get these first webisodes filmed and edited; our amazing Director of Photography, David Wilson who totally gets what this quest is all about; all our other video and audio crew members including Annette Aryanpour, our talented film editor who does such a great job keeping the footage so lively and entertaining; Maria De Barros who shared her wonderful music with us;  the folks at Crash & Sue's Post Production facility, who edited our first webisode, Pizza and Obsession, which we use as the intro for all newcomers; Joseph Pergolizzi, owner of The Fire Within, and builder of amazing mobile pizza ovens, who is now also one of our sponsors and our link to a whole world of fabulous artisans, Keith and Nicky Giusto, of Central Milling, who not only created the special flour blend for the Signature Challenge dough but are now an official sponsor of Pizza Quest.

Also, thank you to the Guest Columnists who contributed their thoughtful essays and recipes: Teresa Greenway, our resident sourdough maven; John Arena (of Metro Pizza); Michael Hanson, "the Sacred Baker;" Tom Carrig, Tony Gemignani, who contributed one of our first guest columns ("Respect the Craft"); Caleb Schiff; Brad Otton; Jenn Burns; Alan Henkin of Pizzeria Basta; Wes Baily; and John Della Vecchia; and Brad's sister Kristin English.  You'll find them all in Guest Column archives.

Another round of thanks to all the folks we featured in the webisodes and for the generous amount of time they all gave us so that we could dig deep in order to find out about the fire that burns in each of their bellies.

And, of course, my own thank you to my wife, Susan, who continues to support me on my Quixotian quests.  All Questers need great partners and we here at Pizza Quest, well, we're all lucky to have ours.

Happy New Year everyone--more to come in 2012….

Peters Blog, December 13th, 2011
Peter Reinhart

Hard to believe how soon Christmas and Chanukah will be upon us. If you are like Susan and me, things start to get a little frantic around now, with too many things to get done and nowhere near the time to do so. So, as a favor to us all, we'll be wrapping up this, our first year (yes, we actually launched on Dec. 14th of 2010 -- wow, seems like the fastest year I've ever known), with one final Tony Gemignani video. It's been a great thrill for us to have so much Tony footage to share with you, and this last one, which we'll post on Thursday, finds us on a hill above the Golden Gate Bridge, looking back over the city of San Francisco, ruminating on his amazing success.  You've seen a snippet of this in the "Pizza As Obsession" video that we launched Pizza Quest with last year (and it's still at the top of the Home Page for all newcomers to this site), so it's only appropriate to bring things full circle as the year comes to an end.  During the past few months of these Tony G. videos I had a chance to visit Tony's Pizza Napoletana again, as I blogged back in November, during the exact time that USA Today wrote him up as the best pizzeria in America. It had nothing to do with us and the webisode series -- the author found Tony on his own and the timing was coincidental (if there is such a thing as a coincidence)-- but we do like to consider ourselves good luck charms in these things. We were especially lucky that we ate there the night before the article came out, as Tony told me the lines were around the block, with a minimum four hour wait, the next day after the story broke.I can honestly say that we had no idea the story was coming out so, once again, the pizza gods were watching over us.

Yes, it's been an eventful year and I'll come back one more time before it ends, between Christmas and New Years, with an end of the year wrap up. Then, we'll be back next year, in 2012, with all new content for you.

Of course, we do have a new recipe for you this week from Brad, as he continues to tweak his own version of the "Signature Pizza" we developed with Kelly Whitaker in September, as revealed during the Great American Beer Festival in Denver. Brad was lucky enough to get his hands on a whole keg of the fabulous beer that The Bruery made for that challenge event, the instant classic, Birra Basta, and it seems to have inspired him to keep pushing the envelope on creating matching pizzas. You'll see his newest version on Wednesday.

So, enjoy this week's Pizza Quest treats and I'll be back in two weeks with our first ever year end wrap-up. I hope it will be the first of many to come. Merry Christmas, Happy Chanukah and, throughout 2012 and beyond, may your pizzas all be perfect!


Peter's Blog, December 5th
Peter Reinhart

Normally I try to post a new Peter's Blog every Tuesday, and I plan to do another one this week, but not till Tuesday evening or Wednesday morning, because I want to wait until I return from the ribbon cutting ceremony at Charlotte's new 7th Street Public Market. It's a project that has been two years in the making and, I hope, will signify a major shift in the cultural culinary scene in this city. I've been fortunate to serve on the Board of Directors for this project and the ribbon cutting marks the opening day of commerce in this new farm to table, year round, daily, artisanal marketplace. I'll be back in 24 hours or so with my report and more thoughts on the Public Market.

In the meantime, Brad is working on another original pizza pictorial and we'll be posting that on Wednesday. So keep checking back, as there's always something new here at Pizza Quest.


...I'm back from the ribbon cutting ceremony and, of course, I'm jazzed. The mayor of Charlotte, Anthony Foxx, was there along with the head of the host committee for the upcoming Democratic National Convention, Dr. Dan Murrey (who is also the Chairman of the Board for the 7th Street Public Market). Representatives from Blue Cross/Blue Shield and Health Care of the Carolinas, the Market's two major sponsors who financially made it possible, along with Michael Smith of Charlotte Center City Partners, the visionary group that ideated the whole concept, also offered welcoming comments and helped the mayor cut the ribbon (actually a construction rope) to officially open the market.  Christy Shi, the Executive Director of the Market, has been working around the clock for months leading up to this moment which, for Charlotte, is historic because it signifies a huge statement of support for sustainability and local agriculture, as well as for artisans of all types. It is, in fact, the beginning of something important for this city.

Okay, so why is this such a big deal? There are thousands of farmers markets all over the place, as well as urban markets like The Reading Terminal Market in Philly, Pike's Market in Seattle, The Ferry Terminal Market in San Francisco, and many others. Markets like these help define the identity of their region and the people who live in it. Charlotte, for example, is a growing city, on its way to becoming a major city, populated by a very diverse crowd from all over the world. Yet, unlike other cities near to us, such as Charleston, South Carolina, Atlanta, and even Chapel Hill, all of which have very strong cultural food identities, Charlotte is still in its discovery process when it comes to food and culinary identity. We have a number of dedicated farmers surrounding the city, some amazing pork, poultry, and beef producers, year round vegetables,  a young but vibrant wine industry just up the road, access to great Mid-Atlantic seafood, an emerging micro-brewery culture, the first few entries in what promises to be a large farmstead cheese community -- all the pieces are coming together but there really hasn't been a central place, until now, that celebrates -- and sells -- these on a daily, year round basis. We are, at last, moving from the hobby phase to the "this is who we are" phase; from the "wouldn't it be nice" phase to the "this is how it should be" phase. All the values of The Slow Food Movement, the sustainable agriculture community, the Chefs' Collaborative, and other worthy organizations are embodied in this new Public Market, which is really an incubator for small start-ups that will eventually grow into successful, impactful businesses.  This is the Market's vision, which includes supporting other organizations that serve areas we call "food deserts," neighborhoods that don't have access to good products and practical food or health education.

We've discussed on this site the idea of food being a signifier of one's cultural identity. Living as we do in a "tossed salad" society (the new version of "melting pot"), cultural identity is often a difficult thing to pin down. But we all recognize that food is one of the front line aspects of identity (hey, I'm from Philly, home of hoagies, cheese steaks, roast pork sandwiches; when I lived in Rhode Island it was all about the quahog stuffed clams, spaghetti and "gravy," and, more recently, grilled pizza -- nearly every region has such identifiers). I think that one of the next steps in the unfolding of Charlotte's identity will be some locally produced foods that become associated with this city. We're going to take a stab at it with the new sprouted wheat pizzas that will be served at Pure Pizza in the Public Market (opening is slated for mid January), but I have a hunch that one of the biggies will be a new benchmark version of pork tacos, perhaps made with a signature sauce and local cheese -- a Charlotte equivalent of a Philly Cheese Steak. I just saw in today's paper that we just got our first Korean Taco truck, so we'll see how that catches on. Things are starting to happen and I think this new market, championing local products, is a big piece of the puzzle.

My sense is that similar projects are happening around the country as well as around the world. We'd love to hear about how this celebration of local, artisanal, and benchmark products is manifesting in your region. Please send us your comments and your stories. If you want to flesh it out in the form of a commentary, we'll consider featuring it in our Guest Column section. Meanwhile, I'm heading back to the Market -- a new era has begun….

Peter's Blog, Nov. 29th
Peter Reinhart

Thank you all for coming back!

It was wonderful to have a short break, the latest diet has begun in my never ending "quest" to work off all that turkey and gravy, and yet it's time to get back on the Pizza Quest bus. My calendar suddenly filled up this week with unexpected projects and deadlines, so I'm a little behind on my weekly Tuesday blog posting, so will write in more depth later tonight when I return. But, till then, let me give you a quick preview of what's coming up this week:

--A new recipe from Brad on Wednesday.

--A new video with Tony Gemignani in which he takes us on a field trip, literally, to the fields of Stanislaus Tomatoes, where we get to participate in the harvest, briefly, and shake some beautiful plum tomatoes off the vines.

--A guest column from the ever popular and thought-provoking Michael Hanson, in which he shares some new thoughts on "bread as the ferment of social change."

I'll be back later with my own thoughts, so keep checking back -- another full week here on Pizza Quest...

...Okay, I'm back (yes, it's Wed.morning -- I got back too late from last night's gala Chamber of Commerce event in which we met not only the Governor of NC, Bev Perdue, but heard the exciting announcement that Chiquita is moving their world headquarters here to Charlotte, which is huge news for our city. Now I have to find a way to make a killer banana pizza so I can get on their good side! They'll be taking four or five floors in the NASCAR Hall of Fame building for their HQ, which is a win-win for everyone since that building, which is pretty cool in its own right, has been struggling with attendance and occupancy in this recent economy. But maybe it's turning around -- at least in this town, where we're also gearing up for the Democratic National Convention (pizza anyone??!). On top of all that, next Tuesday we cut the ribbon for our new Seventh Street Public Market where, in January, we'll be opening our new pizzeria featuring the sprouted wheat flour crust as well as a gluten free crust. So, whew, lots going on here...

Speaking of exciting news, and I usually don't do this but I'm really excited for our friends Cary and Lillian Steiner. I'm reprinting a letter I just got from them about their new venture. As passionate pizza questors, creators of the blog, and long-time supporters of my own journey, I'm passing this on to you both as an example of folks who walk the talk and also as a possible investment for some of you armchair questors who'd like to jump on their "bus" and ride along. Here's their note--I'll jump back in at the end with some further comments:

Dear Friends,

As subscribers to our newsletter, you know that the two of us have been on a fascinating pizza journey since we started in 2008. Eating pizza in exotic (and not-very-exotic) locations, making and experimenting with our own pizza, getting to know pizza-makers and pizza lovers all over the place, and most importantly, studying both the craft and the business of pizza from the masters.

Well, we're doing a lot more than that.

We're in the early stages of the biggest project of our lives, the zenith of our passion for pizza. Lillian and Cary are going pro. We're going into business by opening Pizzeria Forno in the Hudson Valley region of New York - a vegetarian pizzeria in a country setting (serving both artisanal wood-fired pizza and the New York styles we’ve always loved) and Il Forno Mobile - taking our artisanal pizza to the people via a mobile wood-fired oven from The Fire Within!

You're among the first to know and we hope you'll want to share in this adventure.

We’re looking for financial partners. Our business plan is encouraging and we're offering a limited number of old and new friends, family members, and you our subscribers, the opportunity to invest in our passion, our skills and our dream as we build Pizzeria Forno and Il Forno Mobile. And we’re doing our best to make that investment affordable.

Want to know more about participating in (and profiting from) our dream-come-true? There's so much to tell, and we're so excited about this... send us an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we'll get right back to you!

All the best,

Cary & Lillian

Great news, Cary and Lillian!!  This is a wonderful example of folks who are following their dream, and of course, I'm thrilled to see that they are using one of the terrific mobile oven units made by our own sponsor, The Fire Within.  So, for those who can, give Cary and Lillian a shout or, better yet, if the fire is burning in your own belly to pursue such a dream, write to them and to us and we'll all help you get out the word. Joseph, at The Fire Within, has worked up some very useful business models and plans to help, so the resources are available. All I can add is to encourage you all to go for it -- as we often say, the quest never ends and you never know where it will lead.

Peter's Blog, November 15th
Peter Reinhart

It's been a hectic few days and I have a meeting to attend in a few minutes, so I will return later today to fill in the blanks. Meanwhile, here's what you have to look forward to this week:

Wed: A new recipe by Brad English, our "everyman" pizzaiolo. This time he tackles the challenging Marinara Pizza.

Thursday: A new video -- this week an interview with the editor of Salute Magazine who visited us while we were filming with Tony Gemignani, about the Italian-American experience and how it relates to the entire immigrant experience of melting pot America (now often referred to as a "salad bowl" rather than a melting pot because of how many diverse cultures are getting tossed together).

Friday: A new guest column by the popular John Arena.

As I said, I'll be back later today with more Peter's Blog. A full week of new content awaits....

Okay, I'm back, having just come from the location of Charlotte's soon to open 7venth St. Public Market. Construction and build-out is going on at a brisk pace in order to be ready for the ribbon cutting on November 30th at noon (come if you are in the area). It will be our (Charlotte's) own version of the Ferry Terminal Market I wrote about a few weeks ago in San Francisco. Ours will, of course, be much smaller and have a style of its own, a Charlottean style, featuring locally grown or prepared foods and other artisan products. I'm on the market's board, so am especially proud of it and of our Executive Director, Christy Shi, who is doing an amazing job of bring the vision into focus (here's a portion of the market's vision statement: "The 7venth St. Public Market provides high-quality, fresh, and affordable food from local farms and regional purveyors. It is the anchor of a dynamic market district that serves as an authentic community gathering place."

One of the market's purposes is to serve as an incubator for food-related businesses, and so I am happy to report that there will be a brand new pizza cafe located in the market featuring sprouted wheat pizza crust. I am serving as a consulting partner in this cafe (the name has yet to be announced), and we're getting very excited about being the first pizzeria anywhere to use organic, sprouted wheat (and also sprouted ancient grain blends), milled right here in North Carolina (for newcomers to this site, go back to the April Peter's Blog archives to read about this amazing flour, which I first presented at the Asheville Bread Festival with miller Joe Lindley). The pizzeria won't be ready to open on the market's opening day -- there's a lot of electrical and construction still to do -- but hopefully by the end of the year. I will tell you more as we get closer to launch, but I can say that everyone involved in this project is very excited, not only because of how delicious the pizzas will be, using fresh products brought to the market every day by the other vendors, but also about the whole market, and how it will reflect and support the sustainability values of this region. For us, it's a perfect fit at the perfect time; for Charlotte, it's a huge step and statement about its commitment to supporting local farmers, growers, and artisans. For the public, it will especially mean good eats!! I'll report on the opening in two weeks and also on the progress of the pizza cafe, so keep checking back.




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Vision Statement

Pizza Quest is a site dedicated to the exploration of artisanship in all forms, wherever we find it, but especially through the literal and metaphorical image of pizza. As we share our own quest for the perfect pizza we invite all of you to join us and share your journeys too. We have discovered that you never know what engaging roads and side paths will reveal themselves on this quest, but we do know that there are many kindred spirits out there, passionate artisans, doing all sorts of amazing things. These are the stories we want to discover, and we invite you to jump on the proverbial bus and join us on this, our never ending pizza quest.

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