Joseph Pergolizzi is the owner of Fire Within, which was founded in 2005. His team consists of specialists in the wood-fired oven industry, servicing restaurants, caterers, and home enthusiasts across the country.

Throughout his career he has helped over 100 wood-fired oven caterers start their own businesses nationwide. He has also worked with clients such as Apple, Whole Foods and Burton.  In 2009, he started a wood-fired oven cooking school, focusing on culinary creativity and business start-up training. The core principles of his business consist of making good food, encouraging entrepreneurs in their endeavors, and fostering community.

Originally from NYC, Joe was raised on a healthy diet of thin crust pizza. His early studies of fine art and design were the precursors to his appreciation of artisan culture. During a transition in his career, he began working with and making cob and traditional fire brick wood-fired ovens on an educational farm. Ironically, his father had hopes that he would grow up to become a NYC firefighter.

In his free time, he is an outdoor enthusiast and adventure-seeker.

He lives in Boulder Colorado.