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Frances 06-03-2008 02:41 PM

Beer fight in Basel
 
Weird things happening here...

I don't know how many of you are aware that the European football championship is about to start (that would be soccer to some of you). Football is big over here. And Basel is one of the host cities....

Ever heard of the UEFA (Union of European Football Associations)? They've sold exclusive rights to various sponsors for the entire championship inside and outside the stadium... which means that the only beer any Basel restaurant or bar in the fan zone is allowed to sell for the duration is Carlsberg. They're not allowed to have sun shades, beer mats or beer glasses with any other beer logo on either. And you're even not supposed to wear a T-shirt or hat with the logo of any other beer...

Three restaurants, right in the centre of the officially designated fan zone, have refused... so they reached a compromise: they're going to put up a 2 m high fence round them from midday to midnight, to put them "outside" the fan zone again.

And if there's one place I'm going to visit during this whole football hooha, its going to be one of those three places there! Bet I won't be alone?

One local Basel brewery has issued a T-shirt with "Basel: more than just Calrsbreg" and its own brand name (Unser Bier, in case you wondered) - I'll be sure to be wearing one when I go for that beer...

james 06-03-2008 05:34 PM

Re: Beer fight in Basel
 
But no English football hooligans. How weird is that?
James

Frances 06-04-2008 01:27 AM

Re: Beer fight in Basel
 
... we can supply our own if needs be :).

PizzaJNKY 06-04-2008 10:10 AM

Re: Beer fight in Basel
 
Hey Frances, I like soccer, or is it football?

Tough draw for Switzerland, every team in their group is tough. I think Switzerland and Portugal should survive it, but you never know. Chechs might have other ideas.

Looking over at group B, I'd guess Germany takes it, so I would think Switzerland would not mind coming in at the 2 spot in their group. Then they wont have to play Germany till Semis.

My favorite group is C, where I have to root for Italy and Holland to come out on top.

From D, I would say Spain at 1, and Sweden at 2. I think Greece got way too lucky last time.

Wait a minute, was I supposed to be talking about beer here? Sorry, sometimes when I think about soccer, I get confused.

james 06-04-2008 11:00 AM

Re: Beer fight in Basel
 
Missing the Brits, we've decided to adopt the Italian (Azzurre). We watched the last World Cup Italy - Germany game in a bar (overtime), and the Italy - France (shootout) final at home. That was excellent.

James

james 06-04-2008 11:21 AM

Re: Beer fight in Basel
 
Frances,
I just read your Beer Wars posting to my soccer playing (not yet beer drinking) daughter. She loved it.
James

Frances 06-05-2008 03:44 AM

Re: Beer fight in Basel
 
I've got my money on Holland - though admittedly I know more about beer than football...

Glad your daughter liked it, James. When I go, I'll take a camera, see if I can get some photographic evidence.

Ed_ 06-05-2008 09:37 AM

Re: Beer fight in Basel
 
As strange as that marketing frenzy is, I don't think it's as odd as what happened in Germany during the World Cup. If I understand correctly, Budweiser somehow got exclusive rights to stadium sales. In GERMANY!

Gross.

james 06-05-2008 12:42 PM

Re: Beer fight in Basel
 
Quote:

Originally Posted by Frances (Post 34190)
When I go, I'll take a camera, see if I can get some photographic evidence.

Definitely.
James

PizzaJNKY 06-05-2008 05:50 PM

Re: Beer fight in Basel
 
Ed, I remember when I was watching the Germany World Cup on TV that I thought it was strange to see Budweiser advertisements. I never confirmed this one way or the other, but one of my friends was actaully in Germany during the cup and told me that Budweiser was only allowed to advertise, and could not sell any of their beer in Germany. My friend said Budweiser brand beer did not meet the strict German Beer requirment of only having four ingredients. I'm not sure if four ingredients is all you need. I don't know much about beer, other than the fact it tastes really good. Even better when its served really cold, at any sporting event.


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