[james]

I can add a few more nice ideas here.

I think our oil tastes fresh, because it is fresh. It is the current harvest, and it has never left the farm. The trees, the pruners and pickers, and the oil mill itself are all at the farm, and we ship directly to FB from the frantoio.

Sadly, you not only see "Italian" olive oil that comes from other countries, you also see very old (stale, 2-3+ year old) Italian olive oil in the U.S. We are an easy place to dump old product.

The FB EVO isn't like any other olive oil you will see in the U.S.

I must really care about olive oil because three different people have emailed or mailed me the New Yorker oil article. :-)
James