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$5 a Kg for flour? - Forno Bravo Forum: The Wood-Fired Oven Community

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I'm Peter Reinhart! Ask Me Anything! Monday, February 15, 2016 7:00-8:00 pm EST

To kick off our AMA feature, we have invited author, chef and master bread maker and host of Pizza Quest, Peter Reinhart, to be our first host! Peter will be in the Forum on Monday, February 15th, from 7:00 - 8:00 pm EST. If you are unable to be online during the live session, you can post your questions in the sticky post. Peter will answer those questions during the live session on February 15th. You can view Peter's answers to your questions as well as what happened during the live session in the session thread.

Ask Me Anything New Forum Feature

You will notice a new forum at the top of the main page called, "Ask Me Anything". This forum will be used for live one hour "Ask Me Anything" (AMA) sessions hosted by people who are knowledgeable in different areas pertaining to wood fired ovens. How it works:
- Each AMA will have a "sticky" thread where the community can post questions they would like answered during the live session. This will allow everyone to participate even if you can't be online for the live session. These questions will not be answered by the host until the live AMA; if you need an answer quickly, you should post it in the appropriate Forum area for the community to respond.
- Another thread will be posted for the live AMA. Registered users who are logged in during the live session can interact with the host by asking questions and receiving responses.
- The live thread will remain in the AMA forum to view after the session.

We hope you enjoy this new feature! Please let us know if there is a topic that you'd like to have as an AMA and we'll look for a host!

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$5 a Kg for flour?

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  • $5 a Kg for flour?

    +shipping

    Seriously, is the Italian imported flour really worth it?

  • #2
    Re: $5 a Kg for flour?

    The only way to know is to take the Pepsi challenge.

    I think no - but a lot of people swear by it.
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    • #3
      Re: $5 a Kg for flour?

      How 'bout a dollar fifty six per kilogram?

      Caputo Pizzaria Flour #55 lb

      and yes, it's worth it. Every penny.
      My geodesic oven project: part 1, part 2

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      • #4
        Re: $5 a Kg for flour?

        Yes, I saw Caputo in Sydney for that price but don't believe I could justify spending that amount...

        +/- 150 pizzas out of a bag, with some shipping thrown in and it pushes each base over the $1 mark.

        Currently mine work out at 16c each. Quite a big price difference and I am very pleased with the results.

        Rossco
        Last edited by heliman; 10-27-2009, 05:35 PM.
        / Rossco

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        • #5
          Re: $5 a Kg for flour?

          Well I ordered 5 x 1 Kg bags of the 00 Caputo just to try it out. It came to $8 a Kg with shipping included. It's going to be hard to justify the price unless the pizza comes out with magical properties.

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          • #6
            Re: $5 a Kg for flour?

            Perhaps we really ARE missing something by not using Caupto. I have to say I am intrigued by the "mystical" properties that others claim that this flour has. I may also succumb to the temptation of having to order some...

            I look forward to hearing the results!!!!

            Rossco


            Originally posted by Nabber86 View Post
            Well I ordered 5 x 1 Kg bags of the 00 Caputo just to try it out. It came to $8 a Kg with shipping included. It's going to be hard to justify the price unless the pizza comes out with magical properties.
            / Rossco

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            • #7
              Re: $5 a Kg for flour?

              Not trying to offend anyone - but people generally will justify what they buy....

              especially in the artisan world, where having & using the equipment is half the attraction.
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              My 2nd Build:
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              • #8
                Re: $5 a Kg for flour?

                I've used both, and trust me, trying to stretch out a pizza skin made with AP flour is like trying to wrestle with rubber bands after using Caputo. [/plug]
                My geodesic oven project: part 1, part 2

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                • #9
                  Re: $5 a Kg for flour?

                  Originally posted by dmun View Post
                  [/plug]
                  lol ......
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                  • #10
                    Re: $5 a Kg for flour?

                    I don't think that there is any question about the quality/suitability/superiority etc of Caputo, however the valid question of price has been raised. Whilst everyone strives to use the "best ingredients", hypothetically, if Caputo became $500 per bag (as a result of some catastrophy at the factory for example)... would people still be prepared to pay that price? Some would, but others may consider other options that may give good results, but which may fall short of those realised by using Caputo flour.

                    Rossco
                    / Rossco

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                    • #11
                      Re: $5 a Kg for flour?

                      ... would people still be prepared to pay that price?
                      Well that's the situation we have here in Australia...

                      $140 a bag + shipping is ridiculous, and is just cashing in on people who have more money than sense. (IMO)

                      I'm not sure who they expect to buy it at that price - Certainly a business owners would not take kindly to losing that large a margin on profits.
                      and couldn't pass on the cost to customers without losing some business.

                      It's don't think it's 5 times as good as regular commercial pizza flour, and it certainly doesn't taste 5 times as good!

                      Having said all of that, it was only twice as expensive as the flour I use, then I would certainly buy it. I currently pay $14.50 for a 12.5kg bag.
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                      • #12
                        Re: $5 a Kg for flour?

                        Hey all,

                        I wish I could say that either: a) Molina Caputo flour wasn't that much better than everything else, or b) it was cheap. Sadly, neither is true. :-) In the states, that means that it is both very good and a little expensive (not that FB can control the price).

                        Still, it is easy to find, and home delivery is simple. We have a family friend who tried to buy Caputo flour for home use when he was living in Italy, and it is very difficult to find outside of the restaurant supply chain. He gave up.

                        For our Aussie members, I am not sure of the alternatives.

                        Can you find a good quality imported Italian Tipo 00 flour -- either locally or through an Internet store? Is it out there?
                        FB
                        Last edited by james; 10-28-2009, 11:53 PM.
                        Pizza Ovens
                        Outdoor Fireplaces

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                        • #13
                          Re: $5 a Kg for flour?

                          A "little expensive" is one thing but at around $160 delivered to Perth I would have to say that is off my "reasonable scale".

                          On a side note I have approached an Australian flour wholesaler to see if he can source Caputo flour for local sale. He is currently exploring the options.

                          Just thinking - maybe if FB starts selling ovens in Oz, they could extend the product line to include Caputo flour as well? There is definitely a market for the product here - providing the price is fair!

                          Here's hoping!

                          Rossco
                          / Rossco

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                          • #14
                            Re: $5 a Kg for flour?

                            OK to turn a corner, I found an Italian flour locally (really hard to do in kansas city area). It is called Granoro Farina "00". Really fine and really white. It made a nice thin crusty bubbly crust which was nice and I can pick it up for $4 A Kg (no shipping). The only thing that I noticed is that it said on the bag, "for pizze, torte, dolci....". Then I thought, dolci and torte are obviously sweet type breads which are kind of diametrically oppossed to pizza flour. Has anyone tried the Granoro Brand? What gives?

                            TIA

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                            • #15
                              Re: $5 a Kg for flour?

                              anything that's 00 grade should be good,
                              after that it comes down to brand preference

                              torte (torta) can also mean Bread
                              Last edited by Mitchamus; 10-29-2009, 06:10 PM.
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