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Fresh and Easy Brand Crushed Tomatoes - Forno Bravo Forum: The Wood-Fired Oven Community

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New Forno Bravo Forum Feature

Forno Bravo Forum Community,

You will notice a new forum at the top of the main page called, "Ask Me Anything". This forum will be used for live one hour "Ask Me Anything" (AMA) sessions hosted by people who are knowledgeable in different areas pertaining to wood fired ovens. How it works:
- Each AMA will have a "sticky" thread where the community can post questions they would like answered during the live session. This will allow everyone to participate even if you can't be online for the live session. These questions will not be answered by the host until the live AMA; if you need an answer quickly, you should post it in the appropriate Forum area for the community to respond.
- Another thread will be posted for the live AMA. Registered users who are logged in during the live session can interact with the host by asking questions and receiving responses.
- The live thread will remain in the AMA forum to view after the session.

To kick off our AMA feature, we have invited author, chef and master bread maker and host of Pizza Quest, Peter Reinhart, to be our first host! Peter will be in the Forum on Monday, February 15th, from 7:00 - 8:00 pm EST. If you are unable to be online during the live session, you can post your questions in the sticky post. Peter will answer those questions during the live session on February 15th. You can view Peter's answers to your questions as well as what happened during the live session in the session thread.

We hope you enjoy this new feature! Please let us know if there is a topic that you'd like to have as an AMA and we'll look for a host!

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Fresh and Easy Brand Crushed Tomatoes

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  • Fresh and Easy Brand Crushed Tomatoes

    I've tried a bunch of different canned tomatoes on my pizzas from various stores--the Italian market in Scottsdale, AJ's Fine Foods, Trader Joe's, and local regular grocery stores. The San Marzano's are truly amazing, but hard to find and expensive around here (upwards of $5/28oz can).

    I've found one that tastes almost as good for only $.99/28oz can, and is available two miles from my house. Really, it was barely distinguishable from the San Marzanos. It's the Fresh and Easy brand of crushed tomatoes with basil. I drained it a bit, but it was essentially ready to go right out of the can. I know Tesco in Europe does carry San Marzano tomatoes, but the label here reads "Our tomatoes are California grown and vine ripened." Still, by far the best competition I've found for the imported stuff at specialty stores, and a fraction of the price.

    Phoenix was one of the first test markets for Tesco's American venture, Fresh and Easy markets. They've opened a ton of locations in this area and a few others around the country, with plans to expand nationwide. If there's one around, I highly recommend giving this product a try.
    Nikki

  • #2
    Re: Fresh and Easy Brand Crushed Tomatoes

    Tesco's is the world's fourth largest retailer; and there is one right around the corner from my brother-in-law's house. Home away from home for us.

    Great, except for the "San Marzanos from California" part. :-)

    James
    Pizza Ovens
    Outdoor Fireplaces

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    • #3
      Re: Fresh and Easy Brand Crushed Tomatoes

      To their credit, they don't call them San Marzanos at all here--just crushed tomatoes. In Europe, I've read, Tesco does carry actual San Marzanos.
      Nikki

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      • #4
        Re: Fresh and Easy Brand Crushed Tomatoes

        We've always been a little "flexible" with controlled European food names in the U.S.. Champagne, Chablis and Parmesan made in the U.S. come to mind. :-)

        James
        Pizza Ovens
        Outdoor Fireplaces

        Comment


        • #5
          Re: Fresh and Easy Brand Crushed Tomatoes

          I have decided to compromise. I use one can of the expensive San Marzano tomatoes and a can of crushed tomatoes from WalMart.....99 cents. It tastes great and I feel economical.......I have gotten my pizza prices down to 400 dollars a person (considering the oven costs) HA! It has been worth every penny.

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          • #6
            Re: Fresh and Easy Brand Crushed Tomatoes

            We need a pizza oven amortization schedule. :-) Hey, it's tax time.
            James
            Pizza Ovens
            Outdoor Fireplaces

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