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Trader Joe's Brand flour - Forno Bravo Forum: The Wood-Fired Oven Community

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Trader Joe's Brand flour

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  • Trader Joe's Brand flour

    I went to TJs today (as I do most days), and for the first time saw that they have replaced King Arthur flours with TJ brand flour. Interestingly, they are the two same types -- All Purpose and White Whole Wheat, which has me wondering if this is a private label deal with King Arthur. They don't get downward price pressure at their other retail locations by selling at a low price through Trader Joe's. This is a completely uninformed guess.

    Does anyone know anything about this?

    I will keep looking into it. I wrote the other day that KA flour I buy through TJ's is a pretty reasonable percentage of my caloric intake.

    Hmmmm.
    James
    Pizza Ovens
    Outdoor Fireplaces

  • #2
    Re: Trader Joe's Brand flour

    Here's a post about it on the KA blog:
    Say it ain?t so, Joe?s! | King Arthur Flour - Bakers? Banter

    S

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    • #3
      Re: Trader Joe's Brand flour

      Wow. I have to think about this for a minute.

      50lb bags for Giustos organic flour from San Francisco?

      James
      Pizza Ovens
      Outdoor Fireplaces

      Comment


      • #4
        Re: Trader Joe's Brand flour

        Giustos is awesome flour! Their High Performer works great.

        Comment


        • #5
          Re: Trader Joe's Brand flour

          Sorry to change the subject but didn't know where to post this. I found some San Marzano Pomodoro seeds imported from Italy. They were in a deli in little italy Chicago.
          I have about 12 plants potted and am hoping for success in my garden. The company that packages them is Franchi Sementi. The writing is in Italian and only shows the places in italy to plant them and what month. Just a little tidbit of information

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          • #6
            Re: Trader Joe's Brand flour

            I email TJ's to see if they would disclose any more details on the house brand flour. We'll see what they say.

            We can get KA flour at Smart and Final. I'm still deciding what to do.
            James
            Pizza Ovens
            Outdoor Fireplaces

            Comment


            • #7
              Re: Trader Joe's Brand flour

              If the email doesn't yield a credible response, you might try asking the manager at your local store. I've found them to be "open books" to past questions I've asked.

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              • #8
                Re: Trader Joe's Brand flour

                you might try asking the manager at your local store.
                I remember once asking for yeast at the local TJ. "Oh, that's a seasonal item: come back at Christmas" I was told.
                My geodesic oven project: part 1, part 2

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                • #9
                  Re: Trader Joe's Brand flour

                  OK, some are better than others.
                  James
                  Pizza Ovens
                  Outdoor Fireplaces

                  Comment


                  • #10
                    Re: Trader Joe's Brand flour

                    Originally posted by james View Post

                    50lb bags for Giustos organic flour from San Francisco?

                    James

                    Have you tried the Giustos flour before?

                    Comment


                    • #11
                      Re: Trader Joe's Brand flour

                      Quite a few times. The flour is great. A little pricey, but you can't beat it. There is a wood-fired bakery in Freestone, near our old house in Sonoma county CA, that uses Giustos exclusively, which is how I got to know it.
                      James
                      Pizza Ovens
                      Outdoor Fireplaces

                      Comment


                      • #12
                        Re: Trader Joe's Brand flour

                        Also, they have a wide range of flours, which is fun.
                        James
                        Pizza Ovens
                        Outdoor Fireplaces

                        Comment


                        • #13
                          Re: Trader Joe's Brand flour

                          I love Giustos flour, they are a bit more expensive than other 50# bags at my local Restaurant Depot, but I think they are worth it.
                          I get a 50# of the Peak Performer for about $20

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                          • #14
                            Re: Trader Joe's Brand flour

                            What's the name of your restaurant supply company? Or, is it Restaurant Depot? :-)

                            I guess I should write to Giustos and locate their nearest retail outlet.
                            James
                            Pizza Ovens
                            Outdoor Fireplaces

                            Comment


                            • #15
                              Re: Trader Joe's Brand flour

                              $20 is a great price for the high performer...That is about 5 dollars less then AZ wholesale price.

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