From WCTV in Tallahassee—Food Truck Boom in Tallahassee.
They are riding the wave of the fastest growing business in Florida. According to Florida’s Department of Business and Professional Regulation, there are 60 food trucks registered in Leon County alone. That has more than doubled since 2008.
“It’s growing tremendously. Statewide in 2008 about 2500, now about 3,000 and we are seeing people embracing this new business model and they are reaching out, creating their dreams,” DBPR Secretary Ken Lawson said.
Tim Cook, president of Apple, back in January 2009: “We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.”
The new model being set by Porc Mobile in Washington and Rickshaw Dumpling Bar in New York has moved beyond hot dogs and ice cream to miso soup, lobster rolls and crepes. Mobile food- preparation businesses increased 15 percent over five years to make up 37 percent of the $1.4 billion of U.S. street vending revenue in 2011, according to researcher IBISWorld Inc.
“They’ve grown aggressively,” said Nima Samadi, a senior analyst at Santa Monica, California-based IBISWorld. “It’s at a heightened pitch at this point.”