The Wood-Fired Blog

Physical Goods in a Virtual Era

May 27, 2012

From the NY Times, Douthat: The Facebook Illusion As a follow on to my posting on Facebook, Free and Forno Bravo, here is a NY Times column on the Facebook IPO. I agree with Douthat that “the “new economy,” in this sense, isn’t always even a commercial economy at all. Instead, as Slate’s Matthew Yglesias has suggested, it’s a kind of hobbyist’s paradise, one that’s subsidized by surpluses from the old... Read More

New Third Generation FB Castable

Apr 12, 2012

This is the original version of the article I wrote on the new third-generation FB Castable. A shorter version of this appeared in the March 2012 Wood-Fired Newsletter. James We have developed a great deal of expertise at Forno Bravo over the years with refractory materials and insulators, and we have worked hard to continually improve. We are proud to introduce the third generation of FB Castable, the material we... Read More

Made in the USA

Apr 06, 2012

Every Forno Bravo oven (other than the Artigiano) is made in our own factory in Marina, CA (Northern California). I am extremely proud of our manufacturing team and their commitment to high quality, American-based manufacturing. Over the past three years, we have continually added new manufacturing personnel, capacity, capability, equipment, and experience. In terms of we pure real estate, we have tripled our footprint in a little more than two... Read More

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