The Wood-Fired Blog

Pizza Ovens, Photographs, and Photoshop

We had a funny interchange on the Forno Brave Facebook page a while ago, when we posted a photo of the Andiamo oven with what looked like a photoshopped background of an business park. The basic question was — “why would you Photoshop an oven in front of a business park background?” The answer to the question was, “we didn’t.” We just used Photoshop to get rid of a couple of unattractive things (like cars and power lines), and the rest of the background was real. But the overall effect was not great.

Andiamo

So a little time has gone by, and we are now focusing our marketing energy on photography. One of the first changes is that the business park background is now gone.

Stay tuned. We are going to be doing a lot of work to make the quality of our photography higher, and to give you (customers and potential customers) better images and more views of our ovens, to let you really know what they look like — which is important particularly if you can’t see one of our ovens at Forno Bravo in California, at one of our dealers, or in the wild.

One thought on “Pizza Ovens, Photographs, and Photoshop

  1. Aloha, interested in becoming a dealer. Former decathlete / builder, wife is chef We do artisan bread expert. I have built the best custom pizza ovens. We split time in campbell and Maui.
    Vince Stryker. 408 891-1416

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