The Wood-Fired Blog

NY Times — eCommerce Sites Cut out the Middleman

There is an interesting phenomenon highlighted in the NY Times today — a growing number of eCommerce sites actually make their own products, rather than acting as intermediaries between the manufacturer and the end customer (think Amazon). Their lead example is a start-up, Warby Parker, an eyeglasses web site.

Souce: NY Times

Souce: NY Times

I say this is interesting, because it is a trend that Forno Bravo have been involved in for years. We are both a large eCommerce platform and an equipment manufacturer — all under one roof. We don’t specifically come out and say it, but our customers all enjoy “Factory Direct” pricing (even when they work with a local Forno Bravo dealer). Good stuff.

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